Do your sales teams have the knowledge and resources to sell successfully?

When your sales reps and channel partners walk through their customers’ doors, they are greeted by stakeholders who want to know how your product will help their businesses. They want to find out quickly how your solution differs from the competition and “what’s in it for them.”

Many technology sales teams find it difficult to communicate the value of their products because their marketing resources are limited, or they do not contain the right information to allow their customers to relate to the product. And, because the sales force depends on these materials for their knowledge, often they do not understand fully the product’s capabilities and benefits.

At IntroSpect Marketing, we help companies be more successful by revising and creating marketing content to empower their sales teams. We are experienced in creating print and online solutions that are well-written, on-point, and visually engaging.

Are your marketing materials and communications under-performing?

IntroSpect Marketing can help you support your channel with optimal communications and tools that will keep your sales representatives knowledgable and your prospects interested. We can offer you advice or handle the project for you.

We work with marketing departments to:

>   Develop clear and concise product messaging that is easily understood by sales reps, customers, and prospects.

>   Deliver benefit, not feature-filled, datasheets, use cases, and web content that engage the the audience.

>   Prepare engaging communications that create awareness of the product before “Sales” contacts the customer.

>   Build sales presentations that can be easily tailored for different customer environments.

>   Create effective sales training sessions that bring sales team members up-to-speed on what’s important.

>   Deliver sales tools that can be used locally and globally.